Alam Flora: Senior Executive, Branding

 

WE ARE HIRING!

Position : Senior Executive, Branding

Responsibilities:
-In charge of planning and drafting the company annual branding guideline and proposals.

-Executing the brand strategies and plans to enhance the brand image.

-Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events etc.

-Responsible for planning and delivering innovative content across all social media platforms.

-Responsible for content creation including design and copy writing for digital ads and related marketing collaterals.

-Measure and report performance of all digital marketing campaigns.

-Support in developing brand positioning and standard communication properties which can be used by the regions with minimal customization.

-Develop a repertoire of effective communication mechanisms for delivery of our brand messages to target stakeholders along with some measures to measure effectiveness.

-Ensure all branding communications is aligned with Group communications guidelines whilst ensuring they meet the desired tone and brand positioning of Alam Flora.

-Planning and executing monthly brand campaigns and public service announcements for Alam Flora Group.

-In charge the follow ups of the promotional activities and monitoring the brand usage.

-Focusing on the movement of competing brands and strategy.

-Initiating and participate in the real time monitoring on company brand products and perform a timely maintenance.

-Participating in the setting of brand education solution and assist in completing the brand education task.

Requirements:
-Bachelor’s Degree in Marketing or Business Administration.

-Min. 3years' experience in a marketing or brand management role.

-Possess strong communication skills in both English and Malay language and is able to translate these 2 languages for marketing collaterals.

-Proactive, result-driven and presentable.

-Analytical minded, effective communication and interpersonal skills.

-Hardworking with initiative and able to work under pressure to meet deadlines.

Email your CV to : 

mdrizal@alamflora.com.my / ikhwan.nazaly@alamflora.com.my

(Source: Alam Flora, 2022)




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